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Best Western International, Inc., operator of the Best Western Hotel brand, operates about 4,000 hotels.〔(Best Western Hotel Development )〕 The chain, with its corporate headquarters in Phoenix, Arizona,〔"(Contact Us )." Best Western. Retrieved on February 21, 2010.〕 operates 2,163 hotels in North America. In 1964, Best Western took the first step towards global expansion when Canadian hotel owners joined the system. Best Western then expanded to Mexico, Australia, and New Zealand in 1976. In 2002, Best Western International launched ''Best Western Premier'' in Europe and Asia. (The other hotels in the chain were known as ''Best Western''.) In 2011, the chain's branding system-wide changed to a three-tiered system: ''Best Western'', ''Best Western Plus'', and ''Best Western Premier''.〔()〕 Since it no longer operates under a single brand, Best Western concurrently modified its slogan in 2011 from "the world's largest hotel chain" to "the world's largest hotel family." ==History== Best Western began in the years following World War II. At the time, most hotels were either large urban properties or smaller family owned roadside hotels. In California, a network of independent hotel operators began making referrals of each other to travelers. This small and informal network eventually grew into the modern Best Western hotel chain founded by M.K. Guertin in 1946.〔(【引用サイトリンク】title=Company Overview of Best Western International, Inc )〕 The name "Best Western" was a result of most of their properties originally being in the United States west of the Mississippi River. From 1946 to 1964, Best Western had a marketing partnership with Quality Courts, the forerunner of the chain known today as Quality Inns, whose properties were located mostly east of the Mississippi River, not in direct competition with Best Western. This partnership made sense geographically, but was not successful in the long run, and was eventually abandoned. In 1964, Best Western launched an expansion effort of its own operations east of the Mississippi using the moniker "Best Eastern" for those properties with the same typestyle and Gold Crown logo as "Best Western." By 1967, the "Best Eastern" name was dropped and all motels from coast-to-coast got the "Best Western" name and Gold Crown, a move that would further enhance an already successful marketing brand into the "World's Largest Hotel Chain" by the 1970s. Best Western's "Gold Crown" logo was introduced in 1964 and would continue with a few minor revisions over the next 32 years until it was replaced by the current blue and yellow logo in 1996. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Best Western」の詳細全文を読む スポンサード リンク
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